The mass transportation market—its riders and potential riders—comprises two broad groups, captive riders and choice riders. Captive transit riders must rely on mass transit; they do not have an alternative way to travel for some or all of their trips because an… The evolving discipline of marketing The marketing discipline had its origins in the early 20th century as an offspring of economics. Economic science had neglected the role of middlemen and the role of functions other than price in the determination of demand levels and characteristics. Early marketing economists examined agricultural and industrial markets and described them in greater detail than the classical economists.
Classification and Consumer Rights Introduction Consumer goods are products which are purchased for personal consumption. Consumer goods are classified into three areas: Purchases made by consumers are often controlled by legislation designed to protect consumers.
In this article we cover consumer goods classifications and the Consumer Rights Act which came into force in the United Kingdom on the 1st of October The diagram below shows the three categories consumer goods are classified into Convenience Goods Convenience products are inexpensive frequent purchases, there is little effort needed to purchase them.
Examples include fast food, toiletries and confectionery products. Convenience products are split into staples, such as milk, eggs and emergency products which are purchased when the need arises e. Shopping Goods Shopping goods are products that consumers do not buy as frequently as convenience goods.
They usually cost more than convenience goods and consumers expect to have them for longer, so they will do some research prior to purchase. The research will include comparing product features and price.
Speciality Goods and Services Speciality goods are products with unique features or branding. Consumers do not compare them with other products as the goods have features unique to them.
Instead they will spend time searching for the retailer selling the product they want. Consumers are often prepared to travel to purchase their product and pay a premium.
Speciality goods include designer clothes, luxury cars, antiques. Professional services provided by a person known for the effectiveness and quality of their work can also come under this category.
For example Lawyers and Accountants provide speciality services.
The Consumer Rights Act protects goods, services and digital content bought by consumers. It does not provides protection rights for purchases undertaken in the course of business. Goods protected by the Consumer Rights Act must be of satisfactory quality, as described by the seller, fit for purpose and have to last for a reasonable length of time.
Consumers are entitled to reject faulty goods and request a full refund within 30 days of purchase. After this time period consumers will need to negotiate a resolution, e. Services protected by the Consumer Rights Act should be carried out with reasonable care and skill, within a reasonable time and at a reasonable price.
To assess what is meant by reasonable the "reasonable man" test will be applied i. Considering the circumstances what would a reasonable man on the street deem to be reasonable?.
The 30 day rejection rule doesn't apply to digital content, instead consumers can request a repair, replacement, they may also be able to negotiate a partial refund.
Summary It is important for marketers to know what classification their products come under, as the classification determines how consumers behave when they are purchasing their product.
Firms also need to be aware of the rights granted to consumers in the countries that they trade in. In some cases such as the UK all consumer purchases are protected regardless of where the seller is located. Back To The Top.Business unit strategy involves making proprietary decisions on where to play and how to win.
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Subscribe now. Consumer Rights. In the UK consumers purchasing items are protected by the Consumer Rights Act which came into force on the 1st of October ; Purchases made prior to this date are controlled by the Sale Of Goods Act (for goods) and the Supply of Goods and Services Act (for services).
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CPG consultants can help consumer goods companies assess new markets and opportunities, fill critical knowledge gaps, and plan and execute large-scale business transformations.
Agility, innovation, and differentiation are the keys to success in consumer goods, where rapidly evolving markets have brought both opportunity and upheaval.