This paper is about the strategy adaptation to entry in Brazil market. It includes the study of the current international strategy of Uterque, the same successful business model as logistic and design leader that Inditex group. In addition, the analyses of the Brazilian market justifies the selection of implementing country. Table of Contents 1.
May 18, Before analysing how the fashion industry copes International strategy uterque sustainable issues nowadays, it is necessary to introduce what sustainable means. This concept could seem difficult to relate to the fashion industry and in particular to the fast fashion one due to the fastness of its processes, which are often related with non-ethical procedures.
Nowadays, being ethical responsible is a necessity to survive in the competitive market of fast fashion.
Sustainability will be analysed through Inditex case. Inditex company is the pioneer of fast fashion: Zara has been ranked as the 30th most valuable brand in the world in Interbrand.
Nowadays problems such as global warming and pollution are the order of the day. In this status of things people are more concerned about the environment and so should be the industries. Although this is not always happening.
In fact Greenpeace, which is one of the most popular organisation for protecting the environment, blamed Zara since for using hazardous chemicals in all its supply chains Matthews, When Zara understood the impact of that campaign was affecting the brand decided to commit publicly to eliminate all the toxic chemical discharges.
Being ethical and social responsible is central for businesses such as Inditex. Developing a Corporate Social Responsibility CSR is now a common practice for industries, especially fashion ones, but it was not in the past. This section refers in particular to the customers and implicates Inditex commitment to apply the most strict health and safety regulations in producing its products.
Safe to Wear refers in particular to the application of the international safety standard, which are continuously updated whenever the legislations evolves. Clear to Wear section regards the use of dangerous chemical, including a huge reduction or even a complete elimination from all the processes.
Teamwork is fundamental for Inditex CSR. Inditex is devoted to its employees ensuring integration and equality at work. In order to achieve a sustainable production, Inditex has implemented a strategic plan for all its suppliers and manufacturers Inditex.
This plan includes a Code of Conduct which sets all the criteria established by Inditex in order to achieve an ethical and sustainable supply chain. Manufacturers and suppliers have to apply those criteria and in order to achieve that Inditex CSR teams operates all over the works closely to the manufacturers.
Inditex has also implemented a Global Sustainable Strategy, which allows the company to grow respecting the global environment. This strategy includes three main activities: Both these activities together converge in the third one helping to protect the health and diversity of species in all the communities in which Inditex operates, directly or not.
Inditex to fulfil its plan collaborates also with organisation for the environment protection and has included this strategy into its business master plan.
Inditex helps those communities collaborating with non-profit organisations and offering jobs and education. In the group invested more than 25 million Euro in social programmes fig. Despite this progresses fast fashion is still blamed for being the second biggest polluter in the world after the oil industry Ecowatch.
Fast fashion industry produces 2 million tons of waste each year and 2. Here follows a video explaining the SCAP commitment.Inditex Strategy Report Jessica Vincent Phillip Kantor Daniel Geller years, with an emphasis in Asia.1 Sales also benefited from a global rollout of online stores, starting with Zara Home in and each additional retail format in Zara is the most prominent.
Email [email protected] Telephone +34 93 76 77 Fax n.a. Market Segment Mass Market Uterqüe has consolidated an important position in the national and international market with over 85 stores in 16 countries and the inauguration of its press office in Madrid.
Business Strategy. Mar 03, · Inditex company is the pioneer of fast fashion: Zara was the first shop opened in , today the group counts 7 brands (Zara, Bershka, Stradivarious, Oysho, Uterque, Massimo Dutti, Pull&Bear).
Zara has been ranked as the 30 th most valuable brand . Zara readily followed the oil stain strategy by dominating over one place and spreading across similar to an oil stain on water.
Zara opened its first social flagship store to get information about the industry and equipping the required expertise for which it opened the store in a strategic area. Email [email protected] Telephone +34 93 76 77 Fax n.a.
Market Segment Mass Market Uterqüe has consolidated an important position in the national and international market with over 85 stores in 16 countries and the inauguration of its press office in Madrid. Business Strategy. International Strategy Consultant at Council of Fashion Designers of America (CFDA) Zara Home, Oysho, Uterque) at Inditex.
Retail Director Netherlands (brand Bershka) at Inditex.