Financial Information Executive Summary The Executive Summary pinpoints the main bulletpoints of your business, offering a quick glance at the most important aspects of your small business and what you hope to achieve. Sparkle Jewelry Designs is a handcrafted jewelry business with a focus on modern styles with an edge. Our ideal customers are females between the ages of 20 to
For those who become experts in their craft, the endeavor can expand into a home business that not only helps you pay for the craft materials, but even your living expenses.
Many artists and crafters have turned their creations into lucrative part and full-time businesses. Determine what craft you will specialize.
If you are already involved in that craft, for example knitting, then become as much of an expert as you can. Get help if you need it. Take classes to expand your abilities. Become involved in your local knitting or textiles community. You may be able to expand your business at some point to include classes or a store, so staying involved in a network will help you.
Write a business plan.
Even small home-based businesses should have a plan. Going through the process of writing up the plan will help you focus on your business and give you goals to strive for as you get started and continue on.
A business plan helps you make the business part of your craft a priority and gives you timeline to follow.
Secure your supplies and equipment. You may find in your craft that you need more or larger equipment to make more inventory. Look out for crafters going out of business, or home crafters looking to do something else. Often you can find good equipment and supplies for a very good price on eBay, Craigslist or even at yard sales.
Develop your promotional materials.
Choose a name you like that is easy to remember. Try and get the domain name for it, or something similar. Remember that you can hyphenate domain names and use. Create a logo, or get someone else to do it, and use it on all of your materials from brochures and catalogs to your website and labels.
Package your crafts well. If you can, order something from one or two of them so you can see how the item is packaged when it is shipped. Gift bags and specialty boxes can get expensive, but with good labels and interesting designs, they will also help you create a distinctive look that will keep customers coming back to your developing brand name.
Sell your crafts online. When selling online, use your website to its fullest potential. Make sure people can see your products clearly--take good pictures; describe them well and completely; and make ordering easy.
Make the interface as seamless as possible. Use a service such as Paypal to accept credit cards. Sell items on websites, such as Etsy and eBay. Take your inventory on the road and sell your products at craft fairs, farmers markets, local county fairs and festivals, and any other public venue you have near you.
If you can, always offer a free sample or small item for purchase that people can buy easily and see what your craft is about. A little mini-soap, for example, is a good giveaway for a soap-maker.
The idea of self-promotion makes some people uncomfortable, but using social media as well as offering gift baskets or gift certificates with your products in them to charities and organizations will help you get known.
Send press releases to your local media. Write guest posts on blogs related to your craft.
Offer classes in your craft, if you can. You can also offer informational sessions at your local library for people who may be interested in your craft. Getting your name known as the person who does that craft will help you create vital word-of-mouth advertising.Essay business administration phd an weak essay river ganga my teachers day essay upsr essay video download history essay online writing examples english bac.
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